The term ‘real women’ is seeing more and more usage these days — especially in the fashion world. Right now, the average woman would be considered overweight by out-of-date fashion definitions. After all, the average American woman wears a size 14, and the manic pixie dream girl look is already being frowned upon by the fashion forward thinkers in the industry.
The term real woman is an attempt to bring the issue to people’s notice. And perhaps just as importantly it’s an attempt to get retailers to take notice. Thanks to the work of plus size beauties like Denise Bidot, Tara Lynn, and Philomena Kwao, there has been a turnaround in the industry, and suddenly plus sizes are in. Any woman who’s gone to a store to shop for clothing can attest to the fact that retailers certainly aren’t aiming to create clothing for the average woman. This is even more true of stores that sell bathing suits. It can be downright impossible to find a stylish, trendy swimsuit in the plus size you need — especially in the fall or winter — and most brick and mortar establishments simply don’t seem interested in catering to the needs of real women. This can make the hunt for a retailer that actually cares about their customers extremely difficult and disheartening, especially for more curvy customers.
But things are changing in some ways. While traditional retailers and designers may be insisting on sticking to older ways of doing things, there are glimpses of hope. As with most cultural uprisings, the return to realistic beauty standards is starting online. From fashion bloggers like Tess Holliday — who started the body positive movement and the #effyourbeautystandards hashtag — to Sports Illustrated models like Ashley Graham, real women are starting to feel the love from retailers online.
Many women have simply had enough, and to tell the world what real women want from retailers, many shoppers are abandoning the traditional brick-and-mortar big box model and looking online. Thanks to the efforts of fashion forward models and designers showing the world that a fierce and independent woman can look great and stylish in any situation, there is now more available for the average shopper. Graham recently mentioned that it’s important for her to not just look cute in a bathing suit, but to also feel confident in it. In fact, she has recently teamed up with online retailer swimsuitsforall to offer her very own line of plus size swimwear. Head over to http://www.swimsuitsforall.com/Plus-Size-Swimwear to see the great new fall fashions that will help you look and feel your best at the beach this holiday getaway season.
And this is one of the big reasons why things are finally starting to change. Online retailers are able to accommodate the needs of every type of body and personality, and even offer body calculators on their sites so that every shopper can determine what they need, and in doing so they’re able to foster both confidence and a great sense of style and joy for real women.It is, of course, unfortunate that standard stores aren’t properly stocking fun and sexy swimsuits for the average woman. But it’s fantastic that people like Tess and Ashley have been able to bring the situation to the attention of online retailers. And it’s even more fantastic that online retailers have been able to step up and meet the needs of the modern woman. A confident and beautiful woman can now be sure that she can simply go online to find a swimsuit which further cultivates that beautiful confidence. And that’s going to be true no matter what her size or shape.